TV/OTT - Winning Local

OTT / CTV / TV

OTT stands for “over the top.” It refers to content that is delivered over the top of another platform. It is today's smartest "video" or TV advertising.

OTT / TV ad buying has changed

OTT stands for “over the top.” It refers to content that is delivered over the top of another platform. Connected TV, simply put, means that we can target any device connected to an online source. For example, when you watch an episode on Hulu, you’re not watching it on COX, rather you are watching on Hulu - an app service that is stacked over the top of the cable provider.

Targeting TV Spots Like A Banner Ad

Rather than broad audience targeting of Males 18-54, now you can target Football Fans who make $70k/year, were recently researching a new credit card or vehicle, and live on Briley Road. Yes, Hyper Targeted! Or, we can serve your 'TV spot' to those visiting your competition!

Reporting TV Spots Now Like Digital Marketing

We can provide tangible attribution tracking to OTT and CTV so that you know which households have viewed your OTT/CTV ad and those who have also visited your website as a result of that campaign. The boundaries of targeting are virtually endless and you are being targeted right now. Let's use this valuable tactic to WIN for YOU!

Post Campaign Reporting

Winning Local measures everything! We can provide an informative summary of the most important elements of your OTT and tradition connected TV campaign, including:

Video completion rate
Clicks
Ad delivery by OTT device (Roku, AppleTV, Chromecast, Playstation 4, etc.)
Attribution
Performance by time of day
Performance by day of the week
Ad viewer (demographics, etc.)

Our team has been working with OTT since it was first released. Our experienced consultant was working with top TV stations to prepare for this evolution - Let us help you. Call 501-505-6278 for a FREE Strategy Session.

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Contact Info

Phone

(501) 505-6278

Email

jeff@winninglocal.com

Address

1615 Briley Drive
Conway Arkansas 72034

For a Free Consultation (501) 505-6278 Local Marketing Experts. Since 2008