OTT stands for “over the top.” It refers to content that is delivered over the top of another platform. It is today's smartest "video" or TV advertising.
OTT / TV ad buying has changed
OTT stands for “over the top.” It refers to content that is delivered over the top of another platform. Connected TV, simply put, means that we can target any device connected to an online source. For example, when you watch an episode on Hulu, you’re not watching it on COX, rather you are watching on Hulu - an app service that is stacked over the top of the cable provider.
Winning Local measures everything! We can provide an informative summary of the most important elements of your OTT and tradition connected TV campaign, including:
Video completion rate
Ad delivery by OTT device (Roku, AppleTV, Chromecast, Playstation 4, etc.)
Performance by time of day
Performance by day of the week
Ad viewer (demographics, etc.)
Our team has been working with OTT since it was first released. Our experienced consultant was working with top TV stations to prepare for this evolution - Let us help you. Call 501-505-6278 for a FREE Strategy Session.