Concentration is the key to economic success- Peter Drucker.
The Must Have Marketing In Order To Win Local
When a business plans to open, they realize they need certain essentials: They need a building; They need a sign; They need things like a computer, receipts with logos, t-shirts, welcome mats, etc. Many businesses fail
to realize the foundational needs for a business these days - ONLINE. Just as your business needs a brick and motor location, it needs a website - the online location. Just as people need to find and access that brick and mortar store, they also need to access your ONLINE STORE. In fact, it is actually MORE IMPORTANT to access your online store these days because 90% of business decisions are made ONLINE FIRST. So, what do you NEED? Let's dive in and get your foundation rock solid!
Let's Pour A Solid Foundation.
Before driving traffic to a weak foundation, let's be sure we are ready to attract and convert that traffic. Already live? that's ok, let's back up and secure the foundation and stack it full of business generation. Here are the basic foundation tactics needed today:
Google Local Listings / Reviews / SEO
Everyone does NOT click the top paid ads when searching. However, people who are READY TO BUY CLICK THE FIRST 3 LISTINGS BY AN OVERWHELMING AMOUNT! If you are not here, you are NOT WINNING LOCAL! This is also the FASTEST way to get new business! We can have you live here in 3-5 days!
We spend more time with social media than any other media. We could stop right there as that is reason enough to understand that today you need a dominating social media presence.
Build Constant Communication Programs
Collect emails and text numbers from EVERYONE - especially those who do not buy!
Get a program in order to send bulk texts or emails whenever you can. Imagine if you had 1,000 text numbers during your next slow day - you could send a text blast of - 20% OFF TODAY ONLY - and your phone immediately starts ringing!
Measure & Adjust
Just like you measure and adjust your sales and store traffic, you must constantly measure and adjust your
online store sales and traffic. We measure everything! We see what time of day works and what doesn't; we
know which keywords make your phone ring and which do not; we know which facebook ad was more effective
and why; If you 'set it and forget it' as most big busy marketing firms do today, you will get results. However, with a dedicated expert, constantly optimizing your campaign, those same dollars you spend month over month, get stronger and produce even more results.
Is that ALL?
Maybe. Maybe not. Perhaps you don't need all of that (most do). Perhaps you need more. You may need video (the most compelling and emotional way to sell); or you may need geofencing to take business from a strong
competitor. These are very foundational components that MOST businesses need and they are simply not winning because they either - don't know about it? Or, they know but don't know HOW? or, don't have the time.
You would never consider closing your brick and mortar doors no matter how busy or tired you get - the same is online. Don't close your doors where people are looking for you most often.
I always answer that with "How much do you want or need"? If business is great then you only need to spend
a little bit - remember CURRENT CUSTOMERS leave, die, or shop around too. If you are a new business or a struggling business, then you must invest an adequate amount to get results. There are plenty of companies who will take whatever you are willing to spend - not us. If we do not feel that your spend will deliver what you expect, we would rather lose your business now than lose it because we were unsuccessful. We are WINNING LOCAL.
Our clients WIN.