Don't Sleep on Google Local Maps / Local SEO
How To Win Local & National SEO
Google Maps ranking should be a top priority for businesses looking to attract new customers and build their online presence.
The Google local maps section is
used for searches and discovery of business brands.
This also impacts your paid Google Ads and your organic rankings.
With more people turning to Google Maps & Listings to find local businesses and the rise in voice search usage, knowing how to rank higher on Maps and with Local SEO is an essential skill needed in your SEO toolbox.
According to Google, the three main local ranking factors are:
Relevance — how much your business matches the user's query.
Distance — how close you are to the search user.
Prominence — how well-known and well-liked the business is.
Turnbow's philosophy here focuses heavily on Relevance and Prominence to rise and beat your competitors.